Mission
To take swift and decisive action to protect and restore marine species and their habitats and to inspire people in communities all over the world to join us as active and vocal marine species advocates.
Vision
We foresee a time when a critical-mass of people in communities all over the world share a common understanding of the intrinsic value of biodiversity and a permanent commitment to acting as wise, willing and able stewards of life in the earth's oceans and on its lands.
Our Core Values We believe…
The well being of marine species, including sea turtles and salmon, is linked to the well-being and future of all life on earth.
Raising awareness about the vital balance between life in oceans and on land is a critical step toward changing people's understanding, attitudes and behaviors with regard to biodiversity.
People have a responsibility to advocate on behalf of sea turtles, salmon and other marine species that are gravely threatened by commercial, cultural and individual human practices around the world.
People in communities near and far from marine species and their natural habitats have the knowledge, capacity and power to protect and preserve marine species through direct participation as active, informed and vocal advocates.
