In his late teens William Now was a scuba diving fanatic, with dreams of living his life as if he were Jacques Cousteau.  He graduated from the University of Michigan with a degree in Aquatic Studies.  William went on to develop a highly successful communications career helping corporate executives, engineers, lawyers, scientists, and non-profits to clarify their objectives and speak them powerfully.

He has spent his entire life advocating for environmental causes as “long as the Sierra Nevada mountains”, as “deep as the Pacific Ocean”, as “technical as the electromagnetic spectrum”, as “cultural “as environmental law”, and as “sexy as Turtle Island Restoration Network”.