The average person doesn’t know exactly where their seafood comes from, how it was caught, or what impact commercial fishing has on our oceans. TIRN wants to change that, starting with teaching people about swordfish fisheries. Raising awareness begins with starting a conversation, and thanks to the internet, this has never been easier! As you’re scrolling through your favorite recipe blogs or flipping through a magazine, you may stumble across a recipe or article featuring swordfish, but how should you respond? By using these handy repostable comments and letters, you’ll be ready to spread our message about sustainably caught swordfish any time! Feeling creative? Feel free to use these as a guide and write your own—the more impactful comments are personal and original!


For recipe blogs or magazines

(Comment section, Facebook, and Instagram)

Do you know if your swordfish was sustainably caught? Driftnets used to catch swordfish are creating huge problems for endangered and vulnerable species, and Turtle Island Restoration Network wants to end their use for good in California. Luckily, there are better ways to catch swordfish, like new deep-set buoy gear. You can learn more about sustainable swordfish and TIRN’s Buoycott here:


Unsustainably caught swordfish kills endangered species. #BoycottSwordfish

(Letter and e-mail)

Hello [name here]!

I saw your recent recipe featuring swordfish, and I would like to know if the swordfish you used was sustainably caught. Unfortunately, driftnets and longlines are a common way of catching swordfish, and these gears are creating huge problems for endangered and vulnerable species like leatherback sea turtles and shortfin mako sharks, and for all kinds of marine mammals. Unlucky animals are caught as bycatch and end up tangled in mile-long, nearly invisible driftnets, and many of them drown as a result. In California, nearly 800 marine mammals died in driftnets in the past decade alone, and internationally, longlines are drastically reducing shark populations, with an estimated 20 million blue sharks caught as bycatch every year. With sustainable fishing gear like the deep-set buoy becoming more readily available all the time, there’s no reason why bycatch can’t become a thing of the past!

I hope you’ll choose to get involved in the sustainable swordfish movement, and share the message of sustainability with your readers. If you’d like to learn more about the harmful effects of driftnets and longlines, and how you can get involved in Turtle Island Restoration Network’s boycott of unsustainably-caught swordfish, please visit




Have you spotted any newspapers or local news outlets covering stories related to swordfish, fishing, or seafood? Do you think your local news channel should feature our boycott? We’ve got comments for that, too! Getting the attention of a news outlet is a great way to bring public awareness to the cause, so don’t be afraid to contact them demanding coverage!

(Comment section, Facebook, or Instagram)

Hey [Outlet Name], did you know that endangered and vulnerable species are dying as bycatch in California’s driftnets? These nets are commonly set to catch swordfish and stretch a mile under the sea, drowning animals like leatherback turtles, shortfin mako sharks, and marine mammals. Turtle Island Restoration Network is raising awareness and leading a boycott on swordfish caught in driftnets and longlines. I hope you’ll cover it soon! You can read more about their campaign here:


@[outlet], I hope you’ll report on @SeaTurtles_org #SwordfishBoycott soon!

(Letter and Email)


Hello [outlet name],

In June, the Trump Administration cancelled proposed restrictions on California’s driftnets, which would have saved countless endangered and vulnerable species from dying as bycatch. In the past decade, an estimated 885 marine mammals have died in these nets, and species like the leatherback turtle and shortfin mako have also been victims. Although the restrictions have been temporarily halted, Turtle Island Restoration Network is still working to end the use of deadly fisheries like driftnets and longlines, another high-bycatch gear, and to promote sustainable swordfish gear like deep-set buoys. By asking restaurants and grocery stores to halt the sales of unsustainably caught swordfish, TIRN is hoping to change California’s fishing industry for the better.

To learn more about TIRN’s Swordfish Boycott, please visit

I hope you’ll consider helping TIRN raise awareness for this boycott and give more coverage to this important issue.

Thank you,



Need inspiration for your own social media? Check out our Social Media Kit for even more ideas!