Social media is a fast and effective way to reach targeted restaurants and groceries, and to raise awareness with your friends and family. Ready to use your own social media accounts to power the boycott on unsustainably caught swordfish? We've put together some post suggestions to inspire you! First, learn the meaning behind our hashtag #Buoycott, and then start spreading the campaign with the following easy ideas. And keep checking back, because we'll be updating this page with new posts, targets, and mini-campaigns over the next few weeks!


  1.) Have you signed our boycott pledge yet? Great! Now make sure your friends know about it by posting this to your Facebook and Instagram:


I’m protecting our oceans by joining Turtle Island Restoration Network’s swordfish boycott and pledging to say no to unsustainably caught swordfish. By using my power as a consumer and boycotting swordfish caught in drift gillnets and longlines, I’m speaking out for the countless dolphins, whales, sea turtles, and sharks killed every year by this deadly fishing gear. We’re asking restaurants and groceries to stop selling swordfish, or to carry only swordfish caught by fishing methods that do not threaten our ocean ecosystems and wildlife. I hope you’ll join the boycott with me, and show your support for sustainable and eco-friendly seafood. Sign the pledge here:

2.) Next, make sure your followers know all about our Activist Toolkit so they can join the boycott! Try posting something like this on Facebook:


Have you joined the #Buoycott yet? Every year, thousands of ocean animals are killed in deadly drift gillnets and longlines set to catch swordfish. Turtle Island Restoration Network is asking restaurants and markets to show their support for endangered and vulnerable species like sea turtles by taking unsustainably caught swordfish off the menu. Want to get involved? Click here for all the boycott resources you’ll need:


Are you onboard for sustainable fishing? Help us ask California restaurants and markets to stop supporting drift gillnets and longlines set to catch swordfish. Get your resources here and join the #Buoycott:

Next, head over to Twitter, where you can retweet any of your posts about the boycott, and post your own tweet like this one:

Drift gillnets and longlines are killing endangered species. Together, we can stop the slaughter. #Buoycott

3.) Now let your local seafood restaurants and markets know that it's time to take unsustainably caught swordfish off the menu! #Buoycott is about ending sales of swordfish caught in drift gillnets and longlines, and encouraging fishermen to switch to eco-friendly gear like deep-set buoys. Social media is a fast and easy way to put pressure on restaurants and markets that carry unsustainably caught swordfish. Companies are extremely conscious of negative comments on social media, since they can create rapid backlash and bad word-of-mouth among customers, so directly commenting on their public social media pages is sure to get attention!


Ready to put the pressure on our high-priority restaurants? Start with these suggested targets.

The Darden Group:

This parent company promised to stop selling swordfish years ago, but over time, it crept back onto their menus at Eddie V's (Facebook, Twitter, Instagram)  and Bahama Breeze (Facebook, Twitter, Instagram). Hold them accountable by commenting with something like this:

@EddieVs I'm saying no to all Darden restaurants until unsustainably caught swordfish is off the menu.

Don't live near an Eddie V's or Bahama Breeze, but want to join the boycott against the Darden group? Chances are, you live near at least one of their other businesses. The same social media post can be used to put pressure on their various other restaurants:

Olive Garden

Longhorn Steakhouse

Cheddar's Scratch Kitchen

The Capital Grille

Yard House

Season's 52

We'll be launching mini-campaigns in the coming months focusing on specific Darden restaurants and targeted actions, so keep checking back for updates and new post ideas.

The Landry's Group:

The Landry restaurant group owns some of the nation's biggest and most popular seafood chains, as well as a number of fine dining locations. While one of their restaurants, The Oceanaire Seafood Room, already buys swordfish caught using deep-set buoys, many of their restaurants continue to serve imported swordfish caught in unsustainable gear. You can find the full list of their restaurants here, and check to see which chains have locations closest to you, but we recommend starting with these restaurants which are known to serve unsustainably caught swordfish in California:

Chart House (Facebook, Twitter, Instagram)

Peohe's (Facebook)

McCormick and Schmicks (Facebook, Twitter, Instagram)

The Rusty Pelican (Facebook, Instagram)

Mastro's Steakhouse (Facebook, Twitter)

Once you've found the right Landry's restaurant to focus on, try posting something like this:

@Peohes It's time for Landry's restaurants to say no to unsustainably caught swordfish. Until then, I won't be eating here. #Buoycott

There are plenty of local targets serving unsustainably caught swordfish, and they're great places to flex your power as a potential customer! Check our restaurant list for places in your area, or focus on these recommended high-priority restaurants, many of which serve swordfish caught in California's drift gillnet fishery.

Dockside Restaurant (Facebook)

Brigantine (Facebook, Twitter, Instagram)

Top of the Market (Facebook, Instagram)

555 East American Steakhouse (Facebook, Twitter)

Great American Fish Co (Facebook)

Seafood Peddler (Facebook)

Hook Line and Sinker (Facebook)

Try posting something like this on their Twitters, Facebooks, or Instagrams:

[@___], your unsustainably caught swordfish is harming endangered species. #Buoycott

Looking to show your support for good restaurants? If you know of any restaurants that are already serving swordfish caught with sustainable gear like deep-set buoy gear or harpoons, let them know you appreciate it by tweeting:

[@___] Thanks for supporting endangered species by serving sustainably caught swordfish! #Buoycott

One last tip: Yelp is also a great place to raise your voice! Most restaurants actively monitor their Yelp pages to deal with any negative feedback, and even a single bad Yelp review can have a big impact on a restaurant's image. Yelp is also a great place to reach other potential customers who are trying to find a good local seafood restaurant. Let them know that supporting unsustainably caught seafood is always a bad choice!

4.) Take your social media activism to the next level by targeting blogs, magazines, and news outlets that have recently featured something swordfish-related, or that you'd like to see cover our campaign. Visit our guide, Responding to Swordfish Articles and News Outlets, for sample comments, tweets, and emails.

5.) Engage with your representatives and ask them to get onboard with the campaign! Having an elected official publicly voice support for our boycott or speak out against drift gillnets and longlines will go a long way in building support for the movement. We'll be adding a complete guide to interacting with politicians on social media in the coming months. In the meantime, here are some basic facts about how politicians are using social media, and what that means for you:

-Over the past few years, attitudes toward social media have changed within the US Congress and Senate. The vast majority of elected officials now say that social media is a useful tool for not only sharing their own messages, but receiving feedback and monitoring what issues are most important to their constituents.

-70% of senators say that social media makes them feel more accountable to their constituents.

-While using social media to connect to senators and representatives outside of your state or district isn't necessarily a bad idea, being their constituent will get your comment much more attention and have a much larger impact. If you're commenting on Facebook, consider using the new Facebook Town Hall Constituent Badge tool.

-35% of senators reported that even a small amount of social media comments (less than 10) on a particular issue can make a significant difference in their decision-making.

So what's the best way to ask your representative or senator to support our boycott? Calling their office directly is always a great idea, but social media comes with the added benefit of public raising awareness when other people see your public comment. Try interacting with your elected official through a wide variety of methods and social media channels, whether it's through public Facebook comments, email, snail mail, Instagram, or direct messages. The more you let them know that the issue of unsustainably caught swordfish matters to you, the more they'll be willing to openly support our boycott and any legislation that may impact fisheries.