Social media is a fast and effective way to reach targeted restaurants and groceries, and to raise awareness with your own social media audience.
1.) Have you signed our boycott pledge yet? If so, make sure your friends know about it by posting this to your Facebook page:
Copy this link into your post: https://act.seaturtles.org/page/3807/petition/1
I’m protecting our oceans by joining Turtle Island Restoration Network’s swordfish boycott and pledging to say “no” to unsustainably-caught swordfish. By using my power as a consumer and boycotting swordfish caught in drift gillnets and longlines, I’m speaking out for the countless dolphins, whales, sea turtles, and sharks killed every year by this deadly fishing gear. I hope you’ll join the boycott with me, and show your support for sustainable and eco-friendly seafood. Sign the pledge!
Have you joined the swordfish boycott yet? Every year, thousands of ocean animals are killed in deadly drift gillnets and longlines set to catch swordfish. Turtle Island Restoration Network is asking restaurants and markets to show their support for endangered and vulnerable species like sea turtles by taking unsustainably-caught swordfish off the menu. Want to get involved? Check out resources here: http://seaturtles.org/swordfish-boycott-activist-toolkit/
Help me ask California restaurants and markets to stop supporting drift gillnets and longlines set to catch swordfish. Join the boycott! https://act.seaturtles.org/page/3807/petition/1
Next, head over to Twitter, where you can retweet any of our posts about the boycott (#BoycottSwordfish), or post your own:
Drift gillnets and longlines are killing #endangered species. Together, we can stop the slaughter. @seaturtles_org #BoycottSwordfish http://bit.ly/2Cp3Fj4
The Darden Group:
This parent company promised to stop selling unsustainbly-caught swordfish years ago, but over time, it crept back onto their menus at Eddie V’s (Facebook, Twitter, Instagram) and Bahama Breeze (Facebook, Twitter, Instagram). Hold them accountable by tweeting at them:
I’m boycotting @EddieVs and saying no to all Darden restaurants until unsustainably-caught swordfish is off the menu. #BoycottSwordfish
Don’t live near an Eddie V’s or Bahama Breeze, but want to join the boycott against the Darden group? Chances are, you live near at least one of their other businesses. The same post can be used to put pressure on their other restaurants:
- Olive Garden
- Longhorn Steakhouse
- Cheddar’s Scratch Kitchen
- The Capital Grille
- Yard House
- Season’s 52
The Landry’s Group:
The Landry restaurant group owns some of the nation’s largest and most popular seafood chains, as well as a number of fine dining locations. While one of their restaurants, The Oceanaire Seafood Room, already buys swordfish caught using deep-set buoys (sustainable), many of their restaurants continue to serve imported swordfish caught in unsustainable gear. You can find the full list of their restaurants here, and check to see which chains have locations closest to you, but we recommend starting with these restaurants which are known to serve unsustainably caught swordfish in California:
- Chart House (Facebook, Twitter, Instagram)
- Peohe’s (Facebook)
- McCormick and Schmicks (Facebook, Twitter, Instagram)
- The Rusty Pelican (Facebook, Instagram)
- Mastro’s Steakhouse (Facebook, Twitter)
Once you’ve found the right Landry’s restaurant to focus on, post something like this:
It’s time for Landry’s restaurants to say no to unsustainably-caught swordfish. Until then, I won’t be eating at @Peohes . #BoycottSwordfish @seaturtles_org
There are plenty of local targets serving unsustainably-caught swordfish. Check our restaurant list for places in your area, or focus on these high-priority restaurants, many of which serve swordfish caught in California’s drift gillnet fishery.
- Dockside Restaurant (Facebook)
- Brigantine (Facebook, Twitter, Instagram)
- Top of the Market (Facebook, Instagram)
- 555 East American Steakhouse (Facebook, Twitter)
- Great American Fish Co (Facebook)
- Seafood Peddler (Facebook)
- Hook Line and Sinker (Facebook)
Posts for Twitter and Facebook
[@___], your unsustainably-caught swordfish is harming #endangered species. https://seaturtles.org/take-action/swordfish-boycott/#BoycottSwordfish
Looking to show your support for good restaurants? If you know of any restaurants that are already serving swordfish caught with sustainable gear like deep-set buoy gear or harpoons, let them know you appreciate it by tweeting:
[@___] Thanks for supporting endangered species by serving sustainably-caught swordfish! #BoycottSwordfish
One last tip: Yelp is a great place to raise your voice. Most restaurants actively monitor their Yelp pages to deal with any negative feedback, and even a single bad Yelp review can have a big impact on a restaurant’s image. Yelp is a great place to reach other potential customers who are trying to find a good local seafood restaurant. Let them know if a restaurant is selling unsustainably-caught swordfish.
4.) Take your social media activism to the next level by targeting blogs, magazines, and news outlets that have recently featured something swordfish-related, or that you’d like to see cover our campaign. Visit our guide, Responding to Swordfish Articles and News Outlets, for sample comments, tweets, and emails.